Business Wire
December 17, 1997 Thinking Machines Partners With Center For Data
Insight
Facility Enables Real-World Testing, Comparison of Data Mining
Technologies
BURLINGTON, Mass. Dec. 15, 1997--Thinking Machines Corp., a leading
provider of advanced data mining solutions for the financial services, telecommunications
and data marketing industries, today announced its partnership in the newly opened
Center
for Data Insight (CDI) at Northern Arizona University.
CDI is the first academic facility
designed to help companies test and develop leading data mining technologies. It is a
partnership of KPMG Consulting, the consulting arm of KPMG Peat Marwick LLP; Retrograde
Data-Systems; Northern Arizona University; and 14 data analysis vendors. Using their own
data, companies can build and test data mining models to solve real-world problems, saving
them the expense of individually evaluating vendors' offerings and having to purchase
multiple tools.
CDI also offers Northern Arizona University students exposure to the very important new
area of data mining, while allowing its professors to perform leading-edge applied
research. Darwin, Thinking Machines' data mining software, enables businesses to analyze
huge databases and, in turn, discover new patterns, extract hidden information, and
understand and predict future trends. Darwin's powerful predictive technology allows
companies to design client-focused business strategies and increase the effectiveness of
marketing programs. "CDI creates a low-risk environment for testing leading-edge data
mining technologies such as Darwin," said Charles Berger, director of marketing at
Thinking Machines. "This will give companies a chance to see Darwin in action,
building predictive models from large, complex customer databases - an area where Darwin
shines. By using multiple algorithms, Darwin increases the effectiveness of knowledge
discovery.'
The Center is located on the mountain campus of Northern Arizona University in
Flagstaff, Ariz. Its World Wide Web address is http://www.insight.nau.edu. Founded in
1983, Thinking Machines Corporation provides complete prediction-based management
solutions for organizations with large databases in the financial services,
telecommunications and database marketing industries. Thinking Machines' solutions help
companies increase profitability through highly accurate understanding and prediction of
customer behavior. With offices worldwide, Thinking Machines is headquartered in
Burlington, Mass., USA. Thinking Machines' World Wide Web address is http://www.think.com
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