News 12-17-1997

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Business Wire
December 17, 1997

Thinking Machines Partners With Center For Data Insight
Facility Enables Real-World Testing, Comparison of Data Mining Technologies

BURLINGTON, Mass. Dec. 15, 1997--Thinking Machines Corp., a leading provider of advanced data mining solutions for the financial services, telecommunications and data marketing industries, today announced its partnership in the newly opened Center for Data Insight (CDI) at Northern Arizona University. CDI is the first academic facility designed to help companies test and develop leading data mining technologies. It is a partnership of KPMG Consulting, the consulting arm of KPMG Peat Marwick LLP; Retrograde Data-Systems; Northern Arizona University; and 14 data analysis vendors. Using their own data, companies can build and test data mining models to solve real-world problems, saving them the expense of individually evaluating vendors' offerings and having to purchase multiple tools.

CDI also offers Northern Arizona University students exposure to the very important new area of data mining, while allowing its professors to perform leading-edge applied research. Darwin, Thinking Machines' data mining software, enables businesses to analyze huge databases and, in turn, discover new patterns, extract hidden information, and understand and predict future trends. Darwin's powerful predictive technology allows companies to design client-focused business strategies and increase the effectiveness of marketing programs. "CDI creates a low-risk environment for testing leading-edge data mining technologies such as Darwin," said Charles Berger, director of marketing at Thinking Machines. "This will give companies a chance to see Darwin in action, building predictive models from large, complex customer databases - an area where Darwin shines. By using multiple algorithms, Darwin increases the effectiveness of knowledge discovery.'

The Center is located on the mountain campus of Northern Arizona University in Flagstaff, Ariz. Its World Wide Web address is Founded in 1983, Thinking Machines Corporation provides complete prediction-based management solutions for organizations with large databases in the financial services, telecommunications and database marketing industries. Thinking Machines' solutions help companies increase profitability through highly accurate understanding and prediction of customer behavior. With offices worldwide, Thinking Machines is headquartered in Burlington, Mass., USA. Thinking Machines' World Wide Web address is


Thinking Machines Corporation, John Kitchen, (781)238-3417 or Marenghi & Erin O'Sullivan-Keefe, (781) 239-0057

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